Mass TLC Social Media Summit: What’s the ROI of Social Media?
April 28th, 2009 by Tim Allik
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With more than 300 US corporations now experimenting with social media, the question for marketers and executives has changed from “whether” to “how.” Social media has entered the mainstream as a means for businesses and institutions to connect with their customers. But questions about return on investment continue to restrain budget-strapped businesses from making large commitments to customer communities, employee blogs and YouTube channels. The investment may not be substantial, but in these hard times, who wants to make a bet that has no guaranteed return?
This ROI debate will be the topic of the Massachusetts Technology Leadership Council’s first Social Media Summit on Thursday, April 30 in Cambridge. This half-day program will bring together New England’s leaders in this emerging industry to share their experiences, metrics and results.
Dana Boyd’s morning keynote will look ahead at the next stage of evolution as more mainstream companies adopt social media tools and tactics. Breakout sessions will cover actual case studies and the metrics that early adopters have found most useful. The intensive workshop will wrap up by noon, providing participants with a time-efficient opportunity to learn from the experiences of early adopters and see what’s driving the industry’s next stage of evolution.
Keynote:
Danah Boyd, Researcher, Microsoft Research New England, and Fellow, Berkman Center for Internet and Society
Panel:
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