The New Social Media Question — How do I Measure ROI?
April 29th, 2009 by Tony Sapienza
It’s been a busy few weeks on the social media front for Topaz — last Monday was a major launch by one of our clients, the Scuderi Group launch, supported by a rash of social media outreach; and this Thursday is the Social Media Summit organized by the Mass Tech Leadership Council, an effort Topaz has been supporting.
These two developments — and the other social media support support we’re providing for other clients — speak to an important issue…the ROI of social media. As we reinforce in the our enewsletter that went out today, the questions around social media today aren’t so much about “why do it” or “how do I do it” but “how do I measure the impact” of blogging, podcasts, online video, etc.
The Scuderi experience is an example of the ROI of social media — our work with the Scuderi team played a major role in the visibility generated around their announcement last week. You can see evidence of this on the Scuderi Group website. And the Mass TLC event focuses specifically on this topic. While advanced registration is closed (a good indication of the interest-level), there’s still time to sign on for this.
Our enewsletter looks at these and other trends around the topic of social media ROI. Let us know if you’d like to receive this.
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