I talked recently with reporter David Ward of DMNews about how companies are using social media to build their brands and businesses.

David has written a comprehensive story with plenty of examples of social media campaigns in action that are sure to get your mental wheels turning.

One of the most refreshing aspects of social media is that there are no hard and fast rules. It either works or it doesn’t. Many things that work well have frankly never been tried before.

David asked me about how social media marketing can be used in the B to B space. In business-to-business marketing, when it comes to PR and social media, the equation isn’t “either-or.” It’s “and.”

At Topaz Partners, we’ve been talking with OEMs, automotive engineers, investors and trade reporters about the Scuderi Group (our client) and their Scuderi Engine, using everything from Twitter to Facebook to video to podcasts to blogs. It’s been an effective campaign and lots of fun to put together. But we were also jumping up and down recently when the Scuderi Engine appeared in not one, but two stories in the Wall Street Journal. Old media? New media? Who cares? It’s all good!

Entering into the conversation via social media makes sense for businesses, whether you’re talking to consumers or to other businesses. It doesn’t mean you can or should ignore good old-fashioned media relations, but the benefits of social media marketing are becoming clearer by the day.

As I told David Ward of DM News, “We’re now finding b-to-b social media applications can have the same benefit as business-to-consumer in that you can really hone and target an audience—and with b-to-b, one big sale from an application might be enough to carry your company for a month.”

Click here to read David’s story in DM News.

Share on Facebook

Technorati Tags: B to B, DM News, Social Media, Topaz Partners

Share/Save