When recovery comes, will you be ready?
April 30th, 2009 by Paul Hughes
Sitting in traffic on 128 the other day, I saw a bumper sticker that said: “Rapture is coming. Will you be ready?”
It got me thinking – not about Rapture, but about recovery from the current economic conditions. Like Rapture, no one knows for sure when recovery is coming – though they are sure it will. And, like Rapture, some are more prepared than others.
Now, regardless of your views on Rapture, from a communications standpoint, companies need to assess their readiness. If you have slashed your marketing programs, gone “dark” on advertising, scaled back your PR and tradeshow efforts – there is a good chance that the recovery will be much further off for you than others.
Here’s the catch – how do you get ready for recovery without breaking the bank? Here’s two thoughts:
Social Media – have your agency step up activity with blogs, podcasts, tweeting and forums. Start to get back in the swing of things.
Public Relations – Ramp up your outreach activities. Haven’t talked to the press in a while – now’s a good time to do a tour – even if it is by phone.
*Don’t have an agency, give us a call, we’d be glad to help.
If we knew the exact date of recovery (or Rapture for that matter), it would be easy to get ready. But one thing we do know – there are signs in the economy that are pointing in the right direction. Maybe now is the time to get some of your communications activities back in action.
Recovery is, after all, coming. Will you be ready?
This entry was posted on Thursday, April 30th, 2009 at 5:16 pm and is filed under Events, Journalism, Marketing, Media Relations, PR, Predictions, Shameless Promotions, Social Media, Tech. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.
