Lists are big these days. “The Top Five Most Important Twitter Tips” would be a useful thing to put together, and popular, too.
I’m going to give a list of one. This brevity fits with the Twitter format and besides, it’s another pristine day in New England on the cusp of summer. I’m too busy planning my Memorial Day weekend exit strategy.
Tip #1: Put great thought and care into your “One Line Bio.” Twitter knows it’s important: that’s why they give you an extra twenty characters — 160 characters in all — to come up with something persuasive, passionate, dynamic, creative and informative. I realize it’s a challenge, but I know you are up to it.
Why is your One Line Bio so important? Because when you decide to go through the list of people who follow you on Twitter and hover your cursor over their usernames — the first step toward a semblance of a relationship — you will see that some people have put great care and thought into their profiles while others have not. The ones who have entered nothing are typically ignored and sometimes blocked. The ones who have entered a One Line Bio that reflects a semblance of curiosity, passion, and/or intelligence are usually followed.
Fill in your One Line Bio if you haven’t done so already. It’s a short-form resume in a sense, but it’s more personal than a resume. Like most personal branding there is some spin involved. Many, many men describe themselves as being a “proud dad of awesome kids,” for example. Few men list themselves as being an “apathetic dad of average kids.”
Think about who you are trying to reach on Twitter and speak to them with your message.
Have a wonderful Memorial Day Weekend. And remember one more thing, DON’T TEXT WHILE DRIVING. Be safe.
The Social Media Club of Boston is having one of its famed, free events in just a few days, and you are cordially invited to attend.
On Thursday, May 14th at 6:30 p.m., SMC Boston will be discussing creative ways that big consumer brands are using social media across various media channels, and also how brands are facing the loss of control and other challenges created by consumer-generated video and blogs.
As the Topaz Termites gear up for another softball season, we’re thinking strategy, and we’re thinking teamwork. What can I say? We chew through the competition.
In the following video clip from the 1980′s, Chicago newspaper legend Mike Royko (1932 – 1997) explains how softball ringers work and who you really want on your team as he shares other timeless observations about that old American pastime, softball:
