In today’s market place, seldom do you find a company that is solely focusing on one region. Rather, most companies are working in multiple regions, releasing into multiple regions on a routine basis. That makes global coordination a key element to consider when launching information through multiple media sources.

Here are some tips to avoid this:

1. Designate a lead agency. Make that lead agency the coordinating entity for not only the distribution of information, but the coordinating agency for reporting as well.

2. Ensure that the lead agency has the experience to handle multiple agencies and coordinate these activities.

3. Establish a specific date/time for distribution of information.

4. Consider time zones, holidays, day of the week, etc. when selecting the day and time for distribution – it can make a big difference.

5. Hold routine global coordination calls. Email is great, but talking makes it all work.

With a little planning and coordination, you can effectively control the timing and global message for your company.

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