I’m heading over to the “What’s New in Tech” event tonight, and I’m looking forward to what the group they’ve assembled sees as the growth opportunities in the tech space. I’m seeing a pretty broad spectrum of growth opportunities — from open source software development to automotive technology, from mobile communications to social media technologies. And I see tech PR as a growth area as well — not because of the growing technology segments, but also because of the adoption of social media by the PR community. We’ve been pushing the idea of social media for several years, and for awhile it was slow to take hold. That’s not the case today — social media is woven into the fabric of everything we do for our clients. For this reason, public relations is one answer to the question, “what’s new in tech.”

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