The recession is over?

That’s what pundits and economists have been saying for the past few weeks. It began with a few whispers, now it’s a full throated rallying cry.

PR and marketing are often the first to suffer cut backs and the last to feel the benefits of the recovery – kind of like the unemployment rate which continues to rise – so we tend to keep our exuberance in check at these times.

Skepticism aside, we are beginning to see some glimmers of hope with new business opportunities, especially at the end of Q3 and right now early in Q4. Like everyone else we’re working harder than ever and keeping our fingers crossed, hoping for the recovery to take a firm hold.

Today’s Ad Age article by Brian Steinberg offers some statistical and anecdotal evidence that brighter horizons may be in store for the media and advertising industries as well. Definitely worth checking out to fuel all of our hopes for a positive finish to this year and better days in 2010.

What’s your take on the outlook for your business and industry?

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