Want another signal that social media is truly pervasive? How about the Pope going public to support social media as a way for priests to reach the masses. I spotted an Associated Press piece in Sunday’s Boston Globe that reports that Pope Benedict XVI — in his annual World Communication Day message — encouraged priests to go forth and blog. The AP story noted that the Pope’s Web presence has grown in recent years – and he now feels that others in the church should put social media to better use. If you’re reading this post, you can’t be a total hold-out…but if you’re not blogging yourself, you may want to heed the Pope’s advice and join the rest of the world in getting more social media active.

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