Comments on: 5 PR and Social Media Tips for Gaining Visibility at Trade Shows and Events http://techprgems.com/2010/02/5-pr-and-social-media-tips-for-gaining-visibility-at-trade-shows-and-events/ Conversations about PR, social media, technology and marketing -- with a special focus on the social media community in Greater Boston Tue, 07 Sep 2010 21:05:03 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Tim Allik http://techprgems.com/2010/02/5-pr-and-social-media-tips-for-gaining-visibility-at-trade-shows-and-events/comment-page-1/#comment-1235 Tim Allik Tue, 02 Mar 2010 20:17:03 +0000 http://techprgems.com/?p=2184#comment-1235 Tara, sorry about the bum link. I'll correct it right now. Tara, sorry about the bum link. I’ll correct it right now.

]]> By: Tara Dunion http://techprgems.com/2010/02/5-pr-and-social-media-tips-for-gaining-visibility-at-trade-shows-and-events/comment-page-1/#comment-1234 Tara Dunion Tue, 02 Mar 2010 20:05:48 +0000 http://techprgems.com/?p=2184#comment-1234 The website for the International CES is CESweb.org. You have it listed as CES.com. Thanks for updating your post with this correct info. The website for the International CES is CESweb.org. You have it listed as CES.com. Thanks for updating your post with this correct info.

]]> By: Tim Allik http://techprgems.com/2010/02/5-pr-and-social-media-tips-for-gaining-visibility-at-trade-shows-and-events/comment-page-1/#comment-1233 Tim Allik Fri, 26 Feb 2010 15:48:38 +0000 http://techprgems.com/?p=2184#comment-1233 Ed, you make some excellent points. But I'm just the "Tweeter" here (the most ridiculous term imaginable BTW. In 10 years it will be used to mark our time in 2010 but it will sound dated and quaint - that's redundant of course; it already sounds quaint). Paula and Tony have probably done 100X the events I have done, and I'm not stretching it when I say that. I help out on the social media side - but the fundamentals in the business never change, and as someone who spent most of his career in another profession - journalism - they are both still teaching me on those. The more I witness, the more I think this business (PR, social media,digital content, communications, whatever you want to call it) is like modern art. All the crappy modern artists never learn to draw from sight, but the best ones always did - Pablo Picasso and Andy Wharhol to name a few - building themselves the right way - from the ground up. Ed, you make some excellent points. But I’m just the “Tweeter” here (the most ridiculous term imaginable BTW. In 10 years it will be used to mark our time in 2010 but it will sound dated and quaint – that’s redundant of course; it already sounds quaint). Paula and Tony have probably done 100X the events I have done, and I’m not stretching it when I say that. I help out on the social media side – but the fundamentals in the business never change, and as someone who spent most of his career in another profession – journalism – they are both still teaching me on those. The more I witness, the more I think this business (PR, social media,digital content, communications, whatever you want to call it) is like modern art. All the crappy modern artists never learn to draw from sight, but the best ones always did – Pablo Picasso and Andy Wharhol to name a few – building themselves the right way – from the ground up.

]]> By: ed alexander http://techprgems.com/2010/02/5-pr-and-social-media-tips-for-gaining-visibility-at-trade-shows-and-events/comment-page-1/#comment-1232 ed alexander Fri, 26 Feb 2010 13:12:24 +0000 http://techprgems.com/?p=2184#comment-1232 Tim, to your question re is there still value in f2f meetings? Emphatically, yes. The most valuable currency we possess is our time and attention. If we spend it attending an event, the people we meet there have spent it too, which doubles the motivation to jointly work to find value in such contacts. People generally invest more time and attention in people they've already met than in strangers. And the potential for better conversation and reaching agreement is higher in person. Here's a curveball tip: attend events that have nothing to do with your specialty area. Why? b/c often your expertise is not germaine to other markets, which means you'll be the resident expert at those oddball events - great for (a) prospecting; (b) developing additional "side door" referrals into existing prospects, and (c) gtting a better rounded education. There's a digest of a month-long discussion thread summarized in an article on my FanFoundry blog which people may find interesting. Just google "are virtual trade shows worth it" and you'll find a host of references including that blog article. Regards to Tony and Paula. Ed Tim, to your question re is there still value in f2f meetings? Emphatically, yes. The most valuable currency we possess is our time and attention. If we spend it attending an event, the people we meet there have spent it too, which doubles the motivation to jointly work to find value in such contacts. People generally invest more time and attention in people they’ve already met than in strangers. And the potential for better conversation and reaching agreement is higher in person.

Here’s a curveball tip: attend events that have nothing to do with your specialty area. Why? b/c often your expertise is not germaine to other markets, which means you’ll be the resident expert at those oddball events – great for (a) prospecting; (b) developing additional “side door” referrals into existing prospects, and (c) gtting a better rounded education.

There’s a digest of a month-long discussion thread summarized in an article on my FanFoundry blog which people may find interesting. Just google “are virtual trade shows worth it” and you’ll find a host of references including that blog article.

Regards to Tony and Paula.

Ed

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