It has become nearly impossible to come up with a truly original idea these days, unless you have a PhD or some equivalent level of expertise and training in a niche area. Fortunately for us Jacks and Jills of all trades, there are an inifinite number of hybrid ideas – mashups of existing, time tested innovations and technologies – to keep us busy cooking up new stuff until the cows come home, which probably means never unless you live on a farm.

When it comes to media and promotion in general, nothing is older or time-tested than events listings. That’s probably because events listings are great content – they are timely, interesting, and offer practical information that people can really use. Events listings predate the printing press by thousands of years. In New England, ye olde Town Cryer made the rounds promoting upcoming events as far back as settements began. Go to The Boston Globe headquarters on Morrissey Boulevard in Boston and in the lobby you’ll see a wall-sized reproduction of a front page of The Globe from the late 1800′s that among other things promotes, what else, events.

Combine events listings with Twitter (itself a mashup of sms texting and blogging) and you get BostonTweetUp, which along with a Twitter stream at @BostonTweetUp and a weekly videocast includes a highly accessible Google calendar interface, which I include below for your convenience.

BostonTweet is run by social media marketing strategist Joselin Mane. Thank you Joselin! 

Posted via web from @timallik on Twitter