The BP oil disaster is clearly an environmental — and PR — nightmare of epic porportions, but it is helping another cause…or rather many causes. As WirelessWeek points out, there’s a mobile giving effort launched by the National Wildlife Foundation to raise money to help save animals ravaged by the spill — and it points to the same mobile giving phenomenon that is benefiting many smaller charities. A few months back, I blogged about the earthquake in Haiti and how mobile device users stepped up and were able to make quick and easy donations from their cellphones. When one of our clients, Acision — the company that enables the mobile messaging we do on our devices — looked more closely at this, we realized a growing number of charities were benefiting from mobile giving. And the mobile giving efforts around Haiti — and now around the oil disaster — are exposing more and more of the public to the mobile messaging power of their devices. Let’s hope we don’t see any more disasters of this kind — but if they do occur, let’s remember how we can use our mobile devices to help address these problems…and help other charities that do other important work.

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