Last year, Boston Globe columnist Scott Kirsner gathered a group of folks and proclaimed June would be Innovation Month in New England. This has carried over to 2010, with a full schedule of innovation-related events throughout this month. When he launched this effort in 2009, Scott admitted that they did this with no authority – but who cares. Any celebration of innovation is worthwhile – particular for those of us in the tech PR space. Innovative companies, products and services is an important focus of our work – the more innovative, the more interesting the story we’re telling. We’re fortunate to based in New England, where our colleges and universities, tech legacy and broad-based tech-hungry business community provides a breeding ground for innovation. For example, Topaz just began working with Millivision, a central Massachusetts based company doing breakthrough work in the area of full-body scanning technology being introduced in airports and other security checkpoints. At Topaz, innovation extends beyond New England – we’re working with clients from from Brazil to Burlington, Ireland to Waltham, San Jose to Springfield, MA. And the innovation these companies are developing includes hardware, software, semiconductor, mobile and industrial technologies. There’s another aspect of innovation worth celebrating – innovative PR strategies. Whether it’s embracing social media, finding new ways to distribute content or taking new “issues-driven” approaches to media relations, we’re constantly discovering exciting examples of innovation in PR. So, we’re very supportive of this celebration of innovation and plan to spotlight some of these examples — or innovative technology and innovative PR — in the month ahead.

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