Old Spice’s recent commercial features a man talking to women (really the tv) about why their significant others should start wearing Old Spice and the brand has recently started a series of YouTube videos in response to different tweets. If you haven’t seen the original commercial, the Old Spice guy walks through stereotypically “manly” scenes, all the while promoting Old Spice and saying why ladies should have their men start wearing it.

I have to say it’s a pretty funny commercial.

Spawning from the commercial is a series of YouTube videos responding to people’s Tweets. Responses to whom include well-known people like: Kevin Rose (founder of dig), Alyssa Milano (actress) and Starbucks.

Kevin Rose tweeted that he was sick and the Old Spice guy responded to his tweet with a comical video saying things like:

“Feeling better I hope. I personally have never had a fever because 98 percent of my body is muscles… Although I am clearly winning in the physical department, you seem to have the edge intellectually”

Then he goes on to rambling off some code. Well, Kevin Rose (who has over a million followers) then responded to the video saying it was the best get well message ever.

If this isn’t a great viral marketing campaign, what is?

As of right now there are over 100 customizable responses on YouTube.

While this approach might not work for every business looking to promote its product, Old Spice has definitely proved that thinking outside the box and pushing your promotions virally can stir up a lot of conversations.

What do you think about this marketing campaign using the Old Spice man and his YouTube responses?

For those that haven’t seen the original commercial:

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