We’ve been talking a lot about changes in the media recently, and these changes have impacted the media that covers PR as well. Just like tech trades, daily newspapers and other media, we’ve seen the evolution — and some cases disappearance — of print publications and the emergence of online news sites among the organizations that follow the PR community. While there has been great change in the PR media, I think it’s been for the better. PR professionals have never had access to as much news and perspective on our industry as we do today. Longtime industry-watchers like Ragan’s, the Bulldog Reporter , the Holmes Report and PRWeek are just some examples. I get almost all of the daily news feeds these outlets offer — and if you’re in PR you should as well. And there are still more bloggers who cover developments and trends in the PR world. But back to the evolution of the media — a good example in our industry is PRWeek. I just attended a PRWeek breakfast here in Boston, and editor in chief Steve Barrett spotlighted the channels they use to reach folks like me. Online there is a daily”breakfast briefing” newsletter, a weekly update on tech PR (and others on healthcare, products & tools and careers) and a weekly edition that features news and analysis. And there’s the montly print edition that offers longer features, special reports and opinions. I remember when there was no PRWeek — today, not a day goes by when PRWeek or these other PR industry followers don’t provide me with some useful insight. In our meeting yesterday, we talked about the challenges media in general faces as they adapt to a new world incorporating print and online. PRWeek and these others seem to have figured this out — and PR professional like me are benefitting.

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