PRobecast #81: Social Media, Single-fee Broadband, Email Stress
July 23rd, 2010 by Alison Raymond
We initially had a couple technical problems in this week’s PRobecast, so this week is a bit shorter than previous weeks. In this episode, Alison Raymond, Renatta Siewert and Malinda Singh talk why PR firms need to be one-stop shops, the end of single-fee broadband, email stress and the value of social media. Here are the issues we covered:
Boutique agencies turn to social media – There was an article in PRWeek talking about how companies used to offer one or two services within PR and now it’s essential to be able to provide a full scope of PR – and in that includes social media. We discuss why as a PR firm, it’s important for us to be able to help our clients with every aspect of their PR needs.
Forecaster: End of single-fee broadband poses threat to Web video – With AT&T Wireless’ decision last month to put pricing caps on broadband use for new smartphone customers, this might be a trend that not only spreads to other wireless providers – but could spread to online video at home. How do you think this is going to affect consumers or even businesses if they put a cap on your internet usage?
Tech Stress: How Many Emails Can You Handle a Day? – According to a recent survey by Harris Interactive, the number of emails an employee can handle is 50 a day. Once this number is hit – it is said that the person’s productivity goes down. As a PR person, I know we definitely get more than 50 emails a day. Are you overwhelmed by email?
Forrester: If You Think Social Media Marketing Is Worthless, You’re Doing It Wrong – According to a report by analyst firm Forrester, many people are looking to see what type of ROI is coming out of social media. And if they don’t see a good number, they think social media is worthless. However, it’s not really the fact that social media is worthless, it’s how they use social media effectively is the problem.
Hope you enjoyed this week’s PRobecast and we hope you come back and listen in next week!
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This entry was posted on Friday, July 23rd, 2010 at 4:30 pm and is filed under Mobile, PR, Predictions, PRobecast, Social Media, Social Networks, video, Web. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.
