First there was PRSA and the Publicity Club of New England — organizations for public relations professionals, internationally (in the case of PRSA) and across the northeast (with the PubClub). A few years back, Topaz was involved in the launch of a group that brought PR folks together with others involved in the emerging world of digital media — the Social Media Club of Boston. And just this morning, I spotted an email on a group that seems to speak to yet another extension of PR — the Custom Content Council. It’s interesting that most of the members are like traditional media publishers. The fact is, PR agencies like Topaz are much more content-focused these days — much more like a new age of publishers that develops and places content. Maybe it’s time for PR agencies to weigh in on groups like this — and to make sure that the associations mentioned earlier continue to reflect this shift toward more content-centric PR and social media.

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