Recent active topics of discussion have been about content in blogs. It’s a question asked by many: how do you create important and relevant content?

1. Visit other blogs in your field and voice your opinion. According to SocialMouths, it provides feedback to the blogger, it gives visibility to your own blog and — most importantly — it creates a conversation. After all, dialogue is better than monologue!

While this may seem like a time consuming task, the creation of content, as well as the dialogue, will speak for itself.

2. PR-Squared pointed to a method called POST that Forrester uses, which is an acronym for people, objectives, strategies and tactics. After knowing your audience (which is the number one lesson they teach you in college), you start to understand which topics cause a stir, and then you begin to engage people in those very topics you know will get a response. Because you’ve engaged in conversation with them before, then you know you have a group of peers in dialogue about your field left and right, all through blogging.

Not so coincidentally, forming relationships yields the same results.

I think it’s also necessary to note that these conversations should stay within your field. Even if you’re talking to competitors, you’re still relaying important information that you’re knowledgeable about.

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