Comments on: The ROI of social media – finally some data http://techprgems.com/2010/07/the-roi-of-social-media-finally-some-data/ Conversations about PR, social media, technology and marketing -- with a special focus on the social media community in Greater Boston Wed, 23 May 2012 09:49:09 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Ann Dalrymple http://techprgems.com/2010/07/the-roi-of-social-media-finally-some-data/comment-page-1/#comment-1257 Ann Dalrymple Wed, 21 Jul 2010 20:08:04 +0000 http://techprgems.com/?p=2473#comment-1257 Mike, you make a good point, and I agree. I don't think social media is the only content channel. It's one of many. Executed properly, with a strategic, programmatic approach, it should lead constituents to deeper content channels that enable high-value engagement. Without engagement with constituents, the value of social media is questionable. Thanks for reading and thoughtful comment. Ann Mike, you make a good point, and I agree. I don’t think social media is the only content channel. It’s one of many. Executed properly, with a strategic, programmatic approach, it should lead constituents to deeper content channels that enable high-value engagement.

Without engagement with constituents, the value of social media is questionable.

Thanks for reading and thoughtful comment.
Ann

]]> By: Mike http://techprgems.com/2010/07/the-roi-of-social-media-finally-some-data/comment-page-1/#comment-1256 Mike Wed, 21 Jul 2010 19:50:00 +0000 http://techprgems.com/?p=2473#comment-1256 I would agree with you to a point... I dont think social media is used best as a pure content channel. There are levels of engagement/ value that can never be hit if it isn't taken beyond that. I would agree with you to a point… I dont think social media is used best as a pure content channel. There are levels of engagement/ value that can never be hit if it isn’t taken beyond that.

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