This week’s PRobecast, Alison Raymond, Amy Krigman, Ann Dalrymple and Renatta Siewert talk the evolution of social media and what’s to come, facebook’s “dislike button,” Buick’s new image and more. Here are the issues we covered:

Social Media Revolutionizing Business/Customer Relationships – In this economy, most businesses – in all industries – have changed their business models. The “social media revolution” that has happened really force businesses to take a step back and see not only who their messages are going to – but the need to analyze what kinds of messages they are sending. While you can promote your business (sell) via these online channels, you also need to offer information of value – so you giving your audience information they want so they’ll continue to look at you favorably.

The Future of Public Relations and Social Media – Mashable recently ran an article discussing how social media is changing the face of PR. Press releases are now incorporating a social element with more links, video and audio – making these releases more interactive and interesting to editors. Even social media platforms in general have changed the way PR pros are “doing” PR – offering new platforms for PR pros to reach out to journalists, etc. While, we are embracing social media the best we can, we should also expect to see adaptations to these platforms to make using social media even easier. This would include, finding the right audiences easier, knowing what data to accept or reject, more aggregation, etc. What do you foresee changing social media-wise?

The Facebook ‘Dislike Button’ is a Scam – If you’ve recently seen in your friends’ status’ that they have a “dislike” button – do not click through. It’s the latest Facebook scam and it’s spreading rapidly. If you do click though and follow the installation process, you grant the app permission and it’ll run the same status on your page – and it could be charging you.

Is the Buick the Fastest Growing Car Brand in America? – Buick recently has changed their design and marketing plans shifting to focus their efforts on a new younger audience. Incorporating new social media strategies and with the launched of momentoftruth.com, Buick is really stepping up and trying to step back from the “grandfather car” image it previously had. In doing so, General Motors Co. sold 137% more Buicks in July of 2010 than it did in July of 2009. What do you think of this recent marketing shift?

JetBlue Passenger Goes Whacky, Causes Plane to be Diverted – Just after last week’s JetBlue flight attendant incident, an incident occurred on the other end of the spectrum – the passenger. A passenger was having an “anxiety attack” and started acting out, hitting and even spitting on a flight attendant. She had to be tied down to a seat until she was calm. What a month JetBlue is having!

What are your thoughts on this week’s topics?

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Technorati Tags: Buick, Facebook, JetBlue, Social Media

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