PRobecast #88: NPR’s new sites, HP/Oracle battle & More!
September 9th, 2010 by Alison Raymond
In PRobecast episode #88, Alison Raymond, Renatta Siewert, Joanna DiTrapano and Evan Siff talk the travel industry and its use of social media, NPR’s hyperlocal sites, the HP/Oracle battle and Lady Gaga’s meat controversy. Here are some of the issues we covered:
Travel industry using Social Media to Talk to Customers- More and more travel companies are using social media to communicate to their customers delays, mistakes they’ve made and deals. It’s an effective way to communicate immediately with travelers – Delta passengers can even buy tickets through their facebook page. Have you interacted via social media with your airline or travel company before a trip?
Cision offers free software college students – Cision is now offering free software to college students – offering them teaching aids, suggested lesions, etc. Do you think this will help entry level PR people to be better PR people?
NPR launching topic-specific hyperlocal news sites – NPR is launching hyperlocal sites in 12 different cities throughout the US – however, these sites won’t just be general news about the local area. Each site has a different theme (i.e. Boston’s WBUR will cover health care issues on CommonHealth.) Their goal with these sites is to gain national perspectives on these issues. What do you think of this launch?
Who’s in the right: HP or Hurd/Oracle? – As we all heard HP’s CEO Mark Hurd recently stepped down from his position after a nsexual harassment investigation. He now is planning on working for Oracle, HP’s biggest rival, and HP is giving this a fight. HP is saying that Hurd knows too much confidential information and is filing a civil complaint to prevent Hurd from joining Oracle. Who is in the right?
“Still Alive, but In Jail,” Journalist Tweets – A Japanese journalist was being held against his will in Afghanistan and used a low-ranking soldiers cell phone to tweet to his followers his location. He apparently was released the next day, although it isn’t known whether it was directly related to his tweet. The twist to this story is that this is not the first time he’s been taken into captivity – in 2001 he was held in Georgia. On one hand, it’s great that technology has really allowed people to communicate where they are if they are hurt or abducted (when the tech is available), but this guy should really be more careful when covering stories!
Lady Gaga’s Meat Controversy – Lady Gaga recently caused a lot of controversy with PETA over a cover shot she was in in VOGUE Japan where she is wearing a “meat outfit.” Are you offended?
In this week’s PRobecast PR Power Ranking – where we vote on what story did the best job PR-wise – the travel industry and their rising use of social media to engage customers won!
Who do you think deserves this week’s PRobecast PR Power Ranking?
Hope you enjoyed this week’s PRobecast!!
We’re always up for suggested topics so let us know what you want to hear about!
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