Will AOL’s TechCrunch Buy Improve it’s Image?
September 29th, 2010 by Amy Krigman
By now you’ve likely heard that AOL purchased TechCrunch yesterday.
It’s a big move for AOL, but a necessary one to stay in the game — and to avoid a sale. Naturally, one of the questions people are asking today is, among other things, will TechCrunch give AOL the boost needed to bring the company back??
Opinions seem to be that buying TechCrunch is certainly a step in the right direction for AOL and a sign that the company is making a major offensive to build itself up again.
In it’s heyday, AOL was a leading ISP. But through a series of missteps over the years the company no longer has that certain je ne sais quois.
Because of this, AOL has taken a beating for quite some time in the press. It’s particularly hard to watch knowing the company was once a major player.
Their PR agency, who I can only imagine has been plagued with challenges for years, must have been thrilled with yesterday’s news. It’s no longer the totally depressing client to work for. Woo hoo!
If AOL plays this right they might have a shot at a reincarnation. I wish them good luck! Stay tuned.
TechCrunch Gives AOL a Boost
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