Does Cyber Monday Really Exist?
November 29th, 2010 by esiff
What is Cyber Monday?
I’m sure that by now we’ve all heard the term “Cyber Monday” which hasn’t yet earned the infamy of “Black Friday” but has gained some significant media coverage nonetheless. But where and when did this silly term originate? I was once told by a very reliable source that it originated in the early 2000s when office workers, still nursing tryptophan hangovers from the Thanksgiving weekend, would do or finish their holiday shopping online at their desks because many, if not most people still didn’t have high-speed internet connections at home. Or, perhaps it was just a clever excuse for procrastination! Whatever the case may be, a decade later Ethernet, wireless 3G and 4G are pretty much standard at home and on smart phones, so the connection theory doesn’t exactly hold up anymore, but are there really better deals for online shoppers the Monday after Thanksgiving?
According to a recent article from CNN, Cyber Monday is nothing more than a marketing gimmick and “has never been the biggest day of the year for online retail sales,” which usually (and ironically, I suppose) falls on a Monday in mid-December. One report suggests that featured deals on Cyber Monday are actually for stuff that didn’t sell on Black Friday (leftovers anyone?).
Did you do any shopping on Black Friday and/or planning to shop online today?
This entry was posted on Monday, November 29th, 2010 at 11:44 am and is filed under Events, Marketing, Media Relations, Mobile, News & Commentary, online communities, PR, Ranting, Security, Web. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.
