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WSJ Looks Back on 2010 PR Crises

December 30th, 2010 by Tony Sapienza

There is an interesting feature in today’s WSJ on the year’s PR crises. They’re the obvious, very public developments — many which we covered in Topaz posts and podcasts during the year — but I thinks it’s worth recalling these as we face the new year. BP’s oil spew was spotlighted, of course. Toyota’s sticky gas pedal and other quality problems was another no-brainer. HP’s management miscues were included, as was Facebook privacy control changes. Apple “antennagate” was one I had forgotten about. No mention of non-business crises around sports figures LeBron James, Tiger Woods and Brett Favre…and entertainers like Mel Gibson. Some lessons to be learned in all these as we look ahead to 2011. There’ll be more crises — let’s hope the PR world does it’s job when it comes to managing communications around them.

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