Fastest Growing Private Companies Using Social Media
January 27th, 2011 by esiff
A new study released by UMass Dartmouth reveals that the fastest-growing private companies are indeed, increasingly using social media – especially Facebook and Twitter.
The new study compares corporate adoption of social media between 2009 and 2010 by the Inc. 500, a list of the fastest-growing private U.S. companies compiled annually by Inc. Magazine.
According to the study:
o 59% said they used Twitter
o 70% monitor their brands on social networks
o 50% have a corporate blog
“This research proves once again that social media has penetrated parts of the business world at a tremendous speed. It also indicates that corporate familiarity with and usage of social media within the Inc. 500 has continued to grow in the past 12 months. We are now seeing the incorporation of new platforms including Facebook, Twitter and Foursquare.”
Even if your client isn’t currently interested in engaging their customers through social media (for whatever reason), they’re going to have to start at some point and this study could be presented and used to bolster support for the implementation of a suitable social media program.
This entry was posted on Thursday, January 27th, 2011 at 4:09 pm and is filed under Blogging, Media Relations, PR, Social Media, Social Networks. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.
