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Google +1 Button to Compete Against Facebook “Like”

March 30th, 2011 by esiff

According to a recent report from Mashable, Google will now have a button comparable to the ever-popular Facebook “like” button called +1. After Google Buzz, I can’t help but be a little skeptical of any Google foray into social media, but perhaps the best feature of this button will be the fact that it’s integrated into the Google search engine itself.

 

Google Plus One Button

Users who opt in will start to notice a small +1 button beside each link that comes up in Google search results. When you click on this button, your name becomes associated with that link across the web. It also shows up in a feed on your Google profile which is required to use it. You can also +1 an advertisement you like which will subsequently be recommended to your friends.

I’m thinking that the +1 button will most likely be successful (more than Buzz anyway) due to the fact that (according to Google) the data will have a direct influence on its search rankings, but its also another means of combating content farms, as users will be less likely to share their content. Will you be opting in?

See video for more information:

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This entry was posted on Wednesday, March 30th, 2011 at 4:05 pm and is filed under Marketing, Media Relations, News & Commentary, online communities, PR, Predictions, Ranting, Social Media, Social Networks, Tech, video, Web. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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