Abercrombie’s Beef with the Shore, Google’s bid for Motorola, Amazon’s College Friendly App
August 18th, 2011 by Alison Raymond
In this episode of PRobecast, Renatta Siewert and Justin Martell join me in talking about how Abercrombie & Fitch has asked for the Jersey Shore cast to stop wearing the brand on TV, Google bidding to buy Motorola and the new Amazon iPhone application for college students.
Abercrombie to ‘Jersey Shore’: Ditch our brand – Abercrombie and Fitch has sent an offer to the cast of the Jersey Shore offering them compensation for the halt of them wearing the brand on television. A&F is concerned that by the cast wearing their brand they are “distressing” fans of their brand. What do you think of Abercrombie’s offer? Is the Jersey Shore really hurting its brand?
Google Goes Soup-To-Nuts On Android With Bid For Motorola – Google put in a bid to buy Motorola for 12.5 billion dollars – a move that signals how moving into the Android market (by owning their hardware) is going to be an important strategy in the future. If the deal goes through, Apple will definitely have some big competition. Will Google every one-up Apple?
Amazon Launches New iPhone App for College Students – Amazon has launched an application for iPhones targeting college students. The app lets students do price checks on things they need including, textbooks, electronics, etc. It also allows them to list items they no longer use on their “trade in” feature. Rather than getting cash back, students will receive Amazon gift cards for items sold. Do you think this is a helpful application for college students?
Now it’s time for the PRobecast PR Power Ranking – which is when we go around the room and pick the story that we think ranks the highest PR-wise – meaning any aspects of PR could be the reasoning behind the pick. Is it the story itself, good data that was used, what’s getting the most pickup, was it a good PR move the company made, etc.
This is it was a surprising twist, both Renatta and Justin voted for A&F. Noting that the brand doesn’t openly advertise, this is a big PR stunt for coverage and is a bold move for the company considering the popularity of Jersey Shore. This PR stunt has also received a lot of coverage and got everyone talking about the brand.
Who do you think should have won?
This entry was posted on Thursday, August 18th, 2011 at 3:54 pm and is filed under Media Relations, Messaging & Positioning, Mobile, PR, Predictions, PRobecast, Tech. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
