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Archive for the 'Journalism' Category

Some Thoughts on New Opportunities to Engage the Media

December 15th, 2011 by Tony Sapienza

It seems that for as long as there have been PR professionals there have been media telling us how to do our jobs better. Smart PR folks solicit this input – Topaz holds regular brown-bags with journalists, most recently with Neal Weinberg from NetworkWorld and Doug Banks from Mass High Tech, for this very reason. And we’re always on the lookout for articles that spotlight new ideas. I saw one just this week, titled “33 Things the Media Wish PR People Knew.” With a list that long, there was sure to be some of the usual (“know our deadlines” and “a press release alone isn’t enough”), but there were also some points we wouldn’t have seen just a few years ago – and some helpful reminders. For example, there were tips that stress the importance of compelling email subject lines, multimedia messaging, social media news releases and posting blog comments on their stories and sharing content. These last few points emphasize how media relations has changed for PR professionals – and how we now have new channels we can use to break through and reach a journalist. It’s something we at Topaz think about – and practice – every day. But while these new techniques can help, we know we won’t be successful if the fundamentals aren’t addressed – priorities like identifying/developing a compelling story, articulating it clearly, and building relationships with the media that we’re looking to engage.

Category: Blogging, Journalism, PR, Social Media | No Comments »

PRobecast #137: Special Edition: Doug Banks Talks Tech & Media Changes at Topaz

December 2nd, 2011 by Renatta Siewert

We had a special guest joining us during this week’s PRobecast – Doug Banks, publisher and editor of Mass High Tech, which specializes in covering the region’s next generation technologies, and the people and companies behind New England’s success.

Along with Doug, Topazer Tony Sapienza joins me for a round table discussion about journalism these days, as well as a few tips for PR pros like us.

Add to our discussion – how else have PR and journalism changed?

Category: Interviews & Roundtables, Journalism, Media Relations, Podcasting, PR, Social Media | No Comments »

Darling, you look better than he does

August 9th, 2011 by Ann Dalrymple

Years ago when I was in J-school we were taught many useful things: how to write pyramid style, how to copyedit, how to conduct an interview with a less-than-willing subject, how to check facts and the importance of primary sources. The most important lesson, though, was how to be an impartial observer, a reporter of the news. There were courses for those drawn to fiction writing, which was viewed as a separate discipline.

Sounds quaint, doesn’t it?

And because I was a child of the 60s and 70s, we were encouraged to view women as equals, worthy of fair treatment in life and in the press. Strong, intelligent, capable and due the respect men automatically received. Gloria Steinem, Betty Friedan, Germaine Greer fought for women’s rights. Steinem is still at it. While abstract arguments about the fair treatment of women may have advanced women’s causes – more women now graduate from college than men and more receive advanced professional degrees – real equality, and fair treatment, are still a fiction.

Especially in politics, and especially in the media’s treatment of women in politics.

What prompted this little trip into nostalgia and outrage is Newsweek’s treatment of Michele Bachman on this week’s cover.

Looks like a nut, doesn’t she?

Of course the article was written by a woman, Lois Romano (the magazine sports her flattering glamour shot) and the magazine is edited by a woman, Tina Brown. Bachman’s photo appears to be credited to Chris Buck (gender undetermined), but we’re checking that.

So here’s the outrage part: apparently we are supposed to believe that what’s been done to Bachman is ok, since it was done (largely) by women. After all, she’s a Tea Party nutcase, right?

But the journalists have put themselves into the story. Rather than presenting a neutral, normal picture with which to illustrate the story, they have chosen a photo because it makes Bachman look like a nutcase.

Bachman, of course, is not the only female politician to receive the madwoman/ fat girl treatment. Recall the many photos of Sarah Palin looking unhinged or impossibly coy (here’s a relatively benign snap that manages to make Palin look merely paranoid):

Of course Newsweek/The Daily Beast is not the only offender. Here’s Sonia Sotomayor looking like she needs a haircut:

And candidate Hilary Clinton looking a bit zaftig:

Political men, on the other hand, receive different treatment (especially if they are Democrats):

The candidate Barack Obama:

Former President Bill Clinton:

Harry Reid, looking thoughtful:

Sadly, things really haven’t changed much since the 70s. Sure, women are in the workplace (earning less than men, unless, of course, they are single and childless) and hold positions of political power (however, women are now only 17 percent of Congress – we lost seats after the most recent mid-term election.)

It remains true that women, especially when they seek positions of power, are suspect, and portrayed as edge cases. And heaven help them if they’re conservative.

It’s a story that’s getting really old. And as a trained journalist who works with the media every day, it’s never easy watching the wall between news reporting and creative writing blur.

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Category: Journalism, Messaging & Positioning, Politics, Ranting | No Comments »