In today’s market place, seldom do you find a company that is solely focusing on one region. Rather, most companies are working in multiple regions, releasing into multiple regions on a routine basis. That makes global coordination a key element to consider when launching information through multiple media sources.

Here are some tips to avoid this:

1. Designate a lead agency. Make that lead agency the coordinating entity for not only the distribution of information, but the coordinating agency for reporting as well.

2. Ensure that the lead agency has the experience to handle multiple agencies and coordinate these activities.

3. Establish a specific date/time for distribution of information.

4. Consider time zones, holidays, day of the week, etc. when selecting the day and time for distribution – it can make a big difference.

5. Hold routine global coordination calls. Email is great, but talking makes it all work.

With a little planning and coordination, you can effectively control the timing and global message for your company.

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Technorati Tags: Coordination, Global PR, Planning, PR, public relations

When it comes to marketing and branding, the conventional wisdom is that the “elevator pitch” is a must-have. It’s practically unquestioned that you should be able to boil down what your company does in 30 seconds, the length of an average elevator ride.

Marketing consultant Steven Melanson says the elevator pitch is seriously misguided. Steven says that 30 seconds is in fact too long and overlooks perhaps the key objective of any successful branding effort: differentiating you from your competition.

Steven is President of Melanson Consulting, which according to his website is a “verbal branding development and instruction company.” He’s also the author of Jaw Branding™, a book and audio CD “that describes the verbal gap in the branding services marketplace, Jaw Branding™ philosophies for verbal interactions, the relationship to memory and psychology, its superiority to traditional sales or communications approaches for revenue generation, and the implications of verbal branding for organizational culture.”

Steven joined Topazers Glen Zimmerman, Anne Dalrymple and Wendie Larkin for a special episode of PRobecast, which you can listen to here:

You can subscribe to PRobecast via Podcast Ready —

or iTunes.

Or simply use the RSS link here:

You can send your feedback to probecast@topazpartners.com. You can also call your feedback into 781-404-2409. Or leave a comment on our blog!

PRobecast’s opening music is “Junk In A” by Pat Zelenka, available on the Podsafe Music Network. Our closing music was composed by Rob Capra.

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Technorati Tags: Branding, Marketing, Melanson+Consulting, PRobecast, Steven+Melanson, Topaz+Partners

Saw this recent Small Business Computing article by Lauren Simonds – Intuit Pinches Payroll Pricing and Helps Retailers Cash In – that demonstrates Intuit’s strength as a company and the forward looking strategy of the company’s business development and marketing teams. For new customers, they’ve slashed prices for their online payroll service from $29.95 a month to $9.95 a month.

If you’re already dominating the market, what better time than a recession to help your existing customers and attract new ones with an unbeatable offer?

Please comment/share if you learn of other bold promotions like this at a time when most companies are hunkering down for the recovery that could be a long way off. These are valuable case studies that go against the grain and can be helpful to companies currently putting together their 2009 business development, marketing and PR plans.

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Technorati Tags: Intuit, recession, small business, Small Business Computing.com