In this episode, Alison Raymond, Joanna DiTrapano, Tony Sapienza and Renatta Siewert talk about if marketers are using twitter effectively, how the iPad could help researchers, if mobile is saving the world and more. Here are our topics for the week:

Twitter and Marketing: The Real Story (or so says a new study) – A recent study by digital marketing agency, 360i, said that while twitter does have potential as a marketing tool, there is a huge gap between how consumers use it and how marketers are using it. The study, which analyzed 1,800 tweets found that consumers are using it to converse, while marketers are using it to broadcast. Is 1,800 tweets enough to base a judgment on?

Ask.com Reinvents Itself with a Focus on Community Q&A – Ask.com is taking a new direction and refocusing their search strategy around a more social experience with a new beta version. PR-wise, we’ve had a lot of clients building communities for a more interactive experience with their customers. What are your thoughts on online communities built by companies?

Facebook reaches out to the Public Relations Industry – Facebook has now created a page for PR professionals to go to – to have conversations, swap tips with other PR people. Have you checked it out? Would you? How would you leverage the page?

Market researchers get new tool in iPad – Researchers at malls have been able to draw people in– without having to approach – by using the iPad, rather than the pencil and paper kind of surveys. Would you participate in a survey because the surveyor had an iPad?

Why mobile technology is still going to save the world – People are now more accepting of mobile technologies. These technologies are now more affordable and accessible than ever before. Mobile tech is becoming more and more capable of doing things than they were just a few years ago. Are mobile technologies going to save the world? Where do you see mobile technologies heading?

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Technorati Tags: Mel Gibson, Mobile, PRobecast, Twitter

We initially had a couple technical problems in this week’s PRobecast, so this week is a bit shorter than previous weeks. In this episode, Alison Raymond, Renatta Siewert and Malinda Singh talk why PR firms need to be one-stop shops, the end of single-fee broadband, email stress and the value of social media. Here are the issues we covered:

Boutique agencies turn to social media – There was an article in PRWeek talking about how companies used to offer one or two services within PR and now it’s essential to be able to provide a full scope of PR – and in that includes social media. We discuss why as a PR firm, it’s important for us to be able to help our clients with every aspect of their PR needs.

Forecaster: End of single-fee broadband poses threat to Web video – With AT&T Wireless’ decision last month to put pricing caps on broadband use for new smartphone customers, this might be a trend that not only spreads to other wireless providers – but could spread to online video at home. How do you think this is going to affect consumers or even businesses if they put a cap on your internet usage?

Tech Stress: How Many Emails Can You Handle a Day? – According to a recent survey by Harris Interactive, the number of emails an employee can handle is 50 a day. Once this number is hit – it is said that the person’s productivity goes down. As a PR person, I know we definitely get more than 50 emails a day. Are you overwhelmed by email?

Forrester: If You Think Social Media Marketing Is Worthless, You’re Doing It Wrong – According to a report by analyst firm Forrester, many people are looking to see what type of ROI is coming out of social media. And if they don’t see a good number, they think social media is worthless. However, it’s not really the fact that social media is worthless, it’s how they use social media effectively is the problem.

Hope you enjoyed this week’s PRobecast and we hope you come back and listen in next week!

Please send us your feedback and if there are any issues that you would like to hear about!

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There was a big group participating in this week’s PRobecast! In this episode, Alison Raymond, Paula Slotkin, Amy Krigman, Wendie Larkin, Renatta Sierwert, Mike Sapienza and Joanna DiTrapano talk social media, cell phone usage on planes, Scott Brown and the influence of Mommy bloggers. Here are some topics we covered:

Twitter’s launch of @earlybird – The group buying trend is becoming increasingly popular. Many smaller merchants are finding that it is a great way to market their business – but what should they be thinking about before joining in?

The influence of Mommy Bloggers – The media landscape has changed tremendously throughout the last couple years. Blogging isn’t just a pastime anymore. Bloggers can be highly influencial, especially mommy bloggers.

Are we in an Analytics Era – PR and marketing professionals are being asked more frequently for results of campaigns as more and more sources and platforms are used.

Usage of Cell Phones on Airlines – It might not be long before calls are allowed on domestic U.S. flights. Do you want to hear someone talking next to you while you’re flying? Will this be beneficial for those travelling for work?

Brown backing financial overhaul – Thoughts on Brown’s decision to back the financial overhaul.

Success of the Old Spice Man Viral Marketing – Old Spice has done an excellent and hilarious job responding to people’s tweets via YouTube. Is this something that more companies should be doing?

Let us know what you think!

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