In these dog days of August, Tim Allik and Rob Capra take a shot at being PR contrarians in this special edition of PRobecast, with the latest, greatest Top Ten (Socal Media) PR Myths:
1. Social media is new
2. The phone is worthless
3. Email is useless
4. Print outlets are dead and insignificant
5. The press release doesn’t matter
6. Live tweeting at conferences is worthwhile
7. Social media increases PR productivity
8. The ability to multi-task is key to any PR project
9. CEOs typically give great media interviews
10. Reporters hate PR flaks more than ever
This week on PRobecast, Tim Allik, Wendie Larkin, and Glen Zimmerman discuss:
How uncool is Cuil? The new search engine launched with the best buzz money could buy - but landed with a thud. The PR lesson learned? Terrific PR just isn't enough without a great product or service behind it.
Corporate blog relations. Friday's New York Times covers the trials and tribulations of blogger Brandon Dilbeck, who gripes about Comcast on his blog - and then complains when the company emails him to ask if they can do anything to work things out. Earth to Brandon, you can't have it both ways. If you want to keep your thoughts to yourself keep a personal diary. Otherwise, prepare to engage. And kudos to Comcast for reaching out.
Help a Reporter Out. At www.helpareporter.com, Peter Shankman's effort to distribute reporters' request for sources is taking the PR world by storm, with 20,000 subscribers to the service in just a few months. Are the folks at Profnet quaking in their boots? They probably should be, because HARO is free. D'oh! Our panelists float and consider a related idea: Could PR folks create a aggregated list of PR pitches (protecting embargoes and anonymity, of course) that could then be distributed on a regular basis to reporters? What do you think?
Is the press release dead? Before you start yawning in the face of the age-old question, consider our experience at Topaz with our client Language Weaver, a leader in statistical machine translation. We distributed a press release that linked to a podcast with one of the company's founders. The release itself was interesting enough for famed inventor and futurist Ray Kurzweil to link to it from his website, www.kurzweilai.net. The one element missing from this equation? A reporter.
You can send your feedback to probecast@topazpartners.com. You can also call your feedback into 781-404-2409. Or leave a comment on our blog!
PRobecast’s opening music is “Junk In A” by Pat Zelenka, available on the Podsafe Music Network. Our closing music is “Chase Me On A Bike” composed by our own Rob Capra.
There are lots of good examples of B2C social media successes out there (you have to dig, but they're out there).
But try looking for B2B examples. They're few and far between.
We're trying to put an end to that. We're therefore launching a PRobecast series that will highlight the B2B social media examples and (hopefully) successes.
You can send your feedback to probecast@topazpartners.com. You can also call your feedback into 781-404-2409. Or leave a comment on our blog!
PRobecast’s opening music is “Junk In A” by Pat Zelenka, available on the Podsafe Music Network. Our closing music is “Chase Me On A Bike” composed by our own Rob Capra.
You can send your feedback to probecast@topazpartners.com. You can also call your feedback into 781-404-2409. Or leave a comment on our blog!
PRobecast’s opening music is “Junk In A” by Pat Zelenka, available on the Podsafe Music Network. Our closing music is “Chase Me On A Bike” composed by our own Rob Capra.
Happy 4th of July, Canada Day, etc. Since there’s nobody left around here but me, it’s time for another musical interlude. As with the last time, all this music is available on the Podsafe Music Network. Our first artist is Michael W. Burgess performing "The Broken Promise." He's followed by Lauren Zettler's "Over My Head" and Matt Stevens' "Dolls House."
You can send your feedback to probecast@topazpartners.com. You can also call your feedback into 781-404-2409. Or leave a comment on our blog!
PRobecast’s opening music is “Junk In A” by Pat Zelenka, available on the Podsafe Music Network. Our closing music is “Chase Me On A Bike” composed by our own Rob Capra.
You can send your feedback to probecast@topazpartners.com. You can also call your feedback into 781-404-2409. Or leave a comment on our blog!
PRobecast’s opening music is “Junk In A” by Pat Zelenka, available on the Podsafe Music Network. Our closing music is “Chase Me On A Bike” composed by our own Rob Capra.
Hello and welcome to episode #67 of PRobecast, Topaz Partners’ weekly podcast exploring the latest developments in the world of social media and public relations! Todd Van Hoosear is joined by Amy Krigman, Stephanie Shultis, Wendie Larkin, Chia-Hsuan Wu and Rob Capra. Our topics this week:
1. THE A.P. CRACKS DOWN ON BLOGGERS
The A.P. “has seen the enemy, and it is blogs”. It issued takedown orders to the Drudge Retort for including quotes of AP content. Is YOUR blog next?
2. WHO OWNS SOCIAL MEDIA?
Jeremiah Owyang is putting together a series of social media FAQs, and yesterday he asked “who owns social media?” It’s a VERY good question.
3. MEASUREMENT
Poor K.D. It seems that ‘ad equivalency” just won’t die. Why?
4. THE CAMPAIGNS EMBRACE SOCIAL NETWORKING
On Tuesday, Obama hit the 1 million supporter mark on Facebook. McCain is putting videogames and videos up on his site. People are competing to get seats on campaign buses. What’s next for the campaigns?
Hello and welcome to episode #66 of PRobecast, Topaz Partners' weekly podcast exploring the latest developments in the world of social media and public relations!
Todd Van Hoosear is joined by a crack panel of account executives and coordinators, including Joanna DiTrapano, Malinda Singh, Katelyn D'Eramo, Chia-Hsuan Wu and Stephanie Shultis.
1. TWEEPLE RULE. What's YOUR favorite word, technological or event mashup?
2. SPAMIVERSARY. Can you believe it's been 30 years?
3. SOCIAL MEDIA AND THE ENTERPRISE. A recap of Enterprise 2.0 and the Boston Social Media Club Enterprise events.
Hello and welcome to episode #65 of PRobecast, Topaz Partners’ weekly podcast exploring the latest developments in the world of social media and public relations!
Todd Van Hoosear is joined by Tony Sapienza, Wendy Larkin, Glen Zimmerman and Ann Dalrymple.
6. Have you gotten in line for your iPhone yet? Do you like Apple? Do you like how Apple markets its products?
7. SUMMER READING SUGGESTIONS
Ours include:
* Tom Perkins (of Kleiner Perkins), Valley Boy
* K.D. Paine, “Measuring Public Relationships”
* Josh Bernoff, “Groundswell” – at least for the case studies
* Don Tapscott’s and Anthony D. Williams’ “Wikinomics”
* A couple of USA Today reporters got together to write “Zero Day Threat”, a real-life book about cybercrime that reads like a novel.
* I guess we have to add Scott McClellan’s book too…
A musical interlude for you, courtesy of PRobecast and the Podsafe Music Network (http://music.podshow.com/). We’ll be back on Friday with a new edition of PRobecast!
