PRobecast 126: T-Mobile/Radio Shack, Social Media and Education and Stalking on Facebook
August 4th, 2011 by Alison Raymond
In this episode of PRobecast, Renatta Siewert joins me in talking about how T-Mobile will no longer be under contract with Radio Shack, how social media is being used effectively in classrooms and a man how got 4 years in prison for stalking women on Facebook.
T-Mobile and Radio Shack Break-up – T-Mobile devices will no longer be available at Radio Shack locations after an apparent “breach in contract.” Radio Shack will now be teaming up with Verizon Wireless come September 15th. While most brands, people… entities, attempt to make their split amicable and PR-friendly, this duo seems to be doing the opposite.
Social Media & Education- While social media isn’t completely embraced in the classroom, certain schools across the nation are incorporating social media and mobile devices into their curriculum. The theory behind this is that these new ways of participating are encouraging kids to pay attention, making them aware of what they post and who their audience is. A principal from NJ said that kids are coming into the classroom bored and disconnected and social media is a way to get the students’ attentions.
Man gets 4 years for Stalking on Facebook – A man is currently getting 4 years in prison for stalking women on Facebook, figuring out their email passwords and sending explicit pictures of the women – which he found by trolling their email folders. This brings up the bigger issue of making sure your private information isn’t available to everyone on Facebook or other social networks. While social networks are often thought as places to connect with friends – odd people are lurking on them as well.
Now it’s time for the PRobecast PR Power Ranking – which is when we go around the room and pick the story that we think ranks the highest PR-wise – meaning any aspects of PR could be the reasoning behind the pick. Is it the story itself, good data that was used, what’s getting the most pickup, was it a good PR move the company made, etc.
This week social media in the classroom won because like it or not, kids are online and using technology more and more. There is no way to stop it – so why not embrace it and integrate education into their use of it?
What do you think?
Category: Marketing, Media Relations, Messaging & Positioning, Mobile, News & Commentary, PR, PRobecast, Social Media, Social Networks, Tech, Web | No Comments »
PRobecast 125: Shark Week, Intel on Education, Casey Anthony
July 7th, 2011 by Alison Raymond
In this episode of PRobecast, Justin Martell and Paula Slotkin join me in talking about the social media tactics behind Shark Week, Intel’s classmate PC and the Casey Anthony verdict.
Shark Week’s social media campaigns: Good use of social media: The Discovery Channel has been running multiple social media campaigns to promote Shark Week which starts July 31st. Starting last year through a YouTube campaign, they are now also promoting the week through video and twitter contests. Last year, there were approximately 91,000 tweets related to Shark Week.
Intel’s classmate PC: Intel has created the classmate PC, which is a high-function, low cost laptop which is designed to be able to take on a beating, and still be able to provide children with the educational tools they need for school.
Casey Anthony: The news that shocked the country this week is that Casey Anthony was found not guilty of the murder of her daughter Caylee. Immediately people flocked to social media to express their outrage with the US justice system. This morning she was sentenced to 1 year in jail for lying to police and prolonging the search for a child who had already passed. What do you think of the verdict? Do you think that Casey is going to cash in on this when she is out of jail?
Now it’s time for the PRobecast PR Power Ranking – which is when we go around the room and pick the story that we think ranks the highest PR-wise – meaning any aspects of PR could be the reasoning behind the pick. Is it the story itself, good data that was used, what’s getting the most pickup, was it a good PR move the company made, etc.
This week the Discovery Channel won with its impressive social media campaigns around Shark Week – they’re multifaceted and well-thought out.
Do you agree?
Category: Marketing, Media Relations, News & Commentary, PR, PRobecast, Social Media, Social Networks, Tech | No Comments »
PRobecast 122: Twitter, Coupons being Cool, TV Ratings and Weiner
June 10th, 2011 by Alison Raymond
In this episode of PRobecast, Justin Martell joins me in talking about Twitter and Facebook being banned in France, coupons being cool, Twitter TV Ratings and the Weiner scandal.
The French banning the words Twitter and Facebook: Think you can use the words Twitter or Facebook freely? Not if you are in France. France has now banned the use of those words on TV or on the radio unless, they are part of a news story. According to a 1992 decree, referring to these sites regularly are considered advertising, and since Facebook and Twitter didn’t pay for the slots – they can not be spoken. Is this going too far or is the ban reasonable?
Are coupons cool?: Forget about picking up those stickers, with the number of daily deal sites available – and the awesome deals they offer – using a “coupon” is considered cool. No longer are the days where people thought those using coupons were poor people trying to get by, everyone is using them. Did the daily deal sites help to break the stereotype or are people just use to looking for deals?
Tweets showing TV rating: No longer do you only have to look to newspapers, Entertainment Weekly or the TV guide to see what are the new, hip shows to watch. Why not? All you have to do is look to your Facebook or twitter feeds. More and more people are turning to Facebook and twitter to offer their opinions on shows they love watching, TV promotion companies are even hiring people to watch these sites to track and see which shows are working and which shows aren’t.
A typo can expose a lot: Rep. Anthony Weiner from NY went from showing the public that he was happily (almost newly) married to sending an accidental tweet that will likely ruin his marriage. He’s been sending woman explicit photographs via Twitter – and when he accidentally forgot the D, for direct message, he sent a pic to his whole Twitter feed. Oops. If you are going to go behind your wife’s back, you need to be smarter than that! Tisk, tisk.
Now it’s time for the PRobecast PR Power Ranking – which is when we go around the room and pick the story that we think ranks the highest PR-wise – meaning any aspects of PR could be the reasoning behind the pick. Is it the story itself, good data that was used, what’s getting the most pickup, was it a good PR move the company made, etc.
This week, daily deal sites win as their popularity has helped to make people step back and have a different opinion on the “coolness” of coupons.
Who do you think should have won?
Category: PRobecast, Social Media, Social Networks | No Comments »
