We initially had a couple technical problems in this week’s PRobecast, so this week is a bit shorter than previous weeks. In this episode, Alison Raymond, Renatta Siewert and Malinda Singh talk why PR firms need to be one-stop shops, the end of single-fee broadband, email stress and the value of social media. Here are the issues we covered:
Boutique agencies turn to social media – There was an article in PRWeek talking about how companies used to offer one or two services within PR and now it’s essential to be able to provide a full scope of PR – and in that includes social media. We discuss why as a PR firm, it’s important for us to be able to help our clients with every aspect of their PR needs.
Forecaster: End of single-fee broadband poses threat to Web video – With AT&T Wireless’ decision last month to put pricing caps on broadband use for new smartphone customers, this might be a trend that not only spreads to other wireless providers – but could spread to online video at home. How do you think this is going to affect consumers or even businesses if they put a cap on your internet usage?
Tech Stress: How Many Emails Can You Handle a Day? – According to a recent survey by Harris Interactive, the number of emails an employee can handle is 50 a day. Once this number is hit – it is said that the person’s productivity goes down. As a PR person, I know we definitely get more than 50 emails a day. Are you overwhelmed by email?
Forrester: If You Think Social Media Marketing Is Worthless, You’re Doing It Wrong – According to a report by analyst firm Forrester, many people are looking to see what type of ROI is coming out of social media. And if they don’t see a good number, they think social media is worthless. However, it’s not really the fact that social media is worthless, it’s how they use social media effectively is the problem.
Hope you enjoyed this week’s PRobecast and we hope you come back and listen in next week!
Please send us your feedback and if there are any issues that you would like to hear about!
Old Spice’s recent commercial features a man talking to women (really the tv) about why their significant others should start wearing Old Spice and the brand has recently started a series of YouTube videos in response to different tweets. If you haven’t seen the original commercial, the Old Spice guy walks through stereotypically “manly” scenes, all the while promoting Old Spice and saying why ladies should have their men start wearing it.
I have to say it’s a pretty funny commercial.
Spawning from the commercial is a series of YouTube videos responding to people’s Tweets. Responses to whom include well-known people like: Kevin Rose (founder of dig), Alyssa Milano (actress) and Starbucks.
Kevin Rose tweeted that he was sick and the Old Spice guy responded to his tweet with a comical video saying things like:
“Feeling better I hope. I personally have never had a fever because 98 percent of my body is muscles… Although I am clearly winning in the physical department, you seem to have the edge intellectually”
Then he goes on to rambling off some code. Well, Kevin Rose (who has over a million followers) then responded to the video saying it was the best get well message ever.
If this isn’t a great viral marketing campaign, what is?
As of right now there are over 100 customizable responses on YouTube.
While this approach might not work for every business looking to promote its product, Old Spice has definitely proved that thinking outside the box and pushing your promotions virally can stir up a lot of conversations.
What do you think about this marketing campaign using the Old Spice man and his YouTube responses?
For those that haven’t seen the original commercial:
Our Topaz Partners public relations and social media team (aka just about everybody) met recently at the China Pearl Restaurant in Woburn to talk shop, sample several exotic drinks and make a few toasts. Next time you’re in the Woburn area, swing by the China Pearl and we’ll meet you there for another round.
